Asustek No. 5, Acer No. 6 notebook brands in Q1: TrendForce

Taipei, Taiwan-based Asustek Computer Inc. and Acer Inc. ranked as the fifth and sixth largest notebook computers suppliers in the world in the first quarter, according to Taipei-based market information advisory firm TrendForce Corp.

Asustek and Acer both saw their notebook computer shipments fall from a year earlier because of a shortage of central processing units supplied by Intel Corp., TrendForce said.

Asustek's shipments of notebook computers in the first quarter fell 23.3 percent from the same period a year earlier to 2.54 million units, giving it a 6.9 percent share of the global market that ranked it as the fifth largest supplier, according to TrendForce data.

The 23.3 percent year-on-year decline in shipments was the steepest among all major brands in the world market, TrendForce said.

In addition to a CPU shortage, TrendForce said, Asustek's restructuring of its business launched at the end of last year also led to adjustments in its operations, which affected its brand product shipments in the first quarter.

The company announced a management reshuffle in December 2018 with Chief Executive Officer Jerry Shen stepping down at the end of that month.

Under a new dual leadership model, S.Y. Hsuand Samson Hu became Asustek's CEOs on Jan. 1 to help guide the company's move into the AIoT business.

Acer's notebook computer shipments fell 9.5 percent from a year earlier to 2.51 million units in the first quarter, giving it the sixth-ranked market share of 6.8 percent, TrendForce said.

Acer suffered the most severe CPU shortage among the top suppliers in the global market, which prevented the Taiwanese brand from assembling and shipping select notebook computer models, including its low-end Chromebooks.

The CPU shortage did not have as serious an impact on some other major PC brands as it did Asustek and Acer in the first quarter, TrendForce said.

Notebook computer shipments worldwide in the January-March period fell only 0.8 percent from a year earlier to 36.98 million units, TrendForce data showed.

U.S.-based HP Inc. saw its notebook computer shipments rise 2.6 percent from 2018 Q1 to 9.23 million units in the first quarter, grabbing a 25 percent share in the global market, the biggest of any supplier, TrendForce said.

Also outperforming the global market, American company Dell Inc. took the second spot after its shipments rose 22.4 percent year-on-year to 7.57 million units for a 20.5 percent market share, TrendForce data showed.

TrendForce said Dell benefited from its aggressive efforts to expand its distribution network in Europe, which helped boost its worldwide shipments.

Like Asustek and Acer, China's Lenovo Group Ltd. saw its shipments seriously effected by the CPU shortage, resulting in a 15.5 percent year-on-year decline to 6.67 million units in the first quarter, TrendForce said.

Lenovo's market share was 18.0 percent, the third highest in the first quarter, the data showed.

Apple Inc. came in fourth with 3.15 million notebook computers shipped in the first quarter, up 9.49 percent from a year earlier because of deferred orders following a delay in the launch of the latest models, TrendForce said.

Source: Focus Taiwan News Channel