Taipei-PC brand Asustek Computer Inc. (??) retained its position as the most valuable brand in Taiwan in 2017, according to the latest brand rankings released by the Ministry of Economic Affairs (MOEA) Tuesday.
However, the latest list shows that Asustek's brand value fell 4 percent from a year earlier to US$1.678 billion.
The MOEA said while rising competition in the global market impacted Asustek's brand value to some extent this year, the PC vendor remains competitive and is looking to enter the smartphone and gaming PC arenas and maintain its market visibility.
The ministry has announced the annual top 20 Taiwanese brands by value since 2003 and this year commissioned U.K-based brand consultancy firm Interband to conduct the 2017 Best Taiwan Global Brands survey.
The ministry said Interbrand is an experienced brand consulting firm that evaluates many international brands. As such, Taiwan's rankings are based on the same standards the firm applies to assess big foreign brands. Such an approach is expected to help Taiwanese brands adopt international standards, the MOEA added.
In the 2017 list, Asustek is followed by Trend Micro Inc. (????), a global leader in information security, and Want Want Holdings Ltd. (????), a food conglomerate, both of which held onto their positions from the last survey, the ministry said.
CTBC Financial Holding Co. (????), which appeared among the top 20 brands for the first time last year, ranked fourth, while bicycle makers Giant Manufacturing Co. (????) came fifth, the MOEA added.
The other companies that make up this year's top 20 are Advantech Co., Ltd. (????), Cathay Financial Holding Co. (????), 85C Bakery Cafe (Gourmet Master Co., 85?C), Acer Inc. (??), IC designer MediaTek Inc. (???), bicycle vendor Merida Industry Co. Ltd. (?????), smartphone brand HTC Corp. (???),tire brand Maxxis (????), electronic device distributor Synnex Technology International Corp. (????), Delta Electronics Inc. (????), Chailease Holding Co., Ltd. (????), food maker Uni-President Enterprises Corp. (????), fitness equipment supplier Johnson Health Tech Co. (????), USB maker Transcend Information Inc. (????) and cosmetic brand Chlitina Holding Ltd. (????).
It was the first time Cathay Financial has featured in the annual rankings, while 85C Bakery Cafe saw its brand value rise 16 percent from a year earlier, the largest increase among the 20 brands, to take the eighth place, up three notches from last year, the MOEA said.
This year, the aggregate brand value of the top 20 rose 2.9 percent from a year earlier to US$9.51 billion, the ministry said.
Source: Focus Taiwan News Channel