Seoul-Busan has taken several initiatives to attract more visitors from Taiwan, which local authorities said has replaced Hong Kong as the fourth-largest source of tourist arrivals to the South Korean city.
Citing sources from Busan's city government and the Busan Tourism Organization, the Yonhap News Agency said more than 150,000 Taiwanese visited Busan last year, more than double the 2015 number, making it the fourth-largest source of tourists to South Korea's second largest city.
Visits by Taiwanese to Busan in the first 10 months of this year rose another 18.3 percent year-on-year to more than 155,000, according to the report.
In view of the potential for further growth, the city government, the Busan Tourism Organization and Air Busan have jointly launched a campaign to lure more visitors from Taiwan, it said.
Meanwhile, an outdoor advertisement featuring Busan's winter travel has been put up near the exit of the Taipei Metro's Guting and Minquan West Road stations to catch the attention of some 5.6 million commuters who transfer at the two stations every month.
Hot springs, the Christmas tree festival and crabs are among the major attractions for foreign tourists in Busan in winter.
Source: Focus Taiwan News Channel