The great-grandson of late President Chiang Kai-shek recently announced that he will locate the headquarters of his business's Chinese operations in his ancestral hometown in Zhejiang Province in a bid to trace his roots.
At the foundation stone-laying ceremony of the China headquarters of his DEM Inc. on Sept. 23 in the Chinese city of Fenghua -- the birthplace of Chiang Kai-shek -- Demos Chiang (???) said he planned to spend more time on the roots of his family over the next 15 years.
"What I did in the past 15 years in Taiwan was to create a story on the identity, use the story to build a brand, and establish appeal through the brand," said Demos Chiang, who founded the design studio in 2003.
The studio has designed products for the FamilyMart convenience store chain in Taiwan, the Chiang Family Culture Park in Taoyuan, and several other companies.
DEM Inc. also operates a brand consulting firm in Shanghai set up in 2008 and has worked with several large clients, such as China UnionPay and Shanghai Jahwa Group.
The ceremony and Chiang's signing of an agreement with Fenghua to base his company's Chinese operations in the city a day earlier were held as part of Zhejiang-Taiwan Cooperation Week that started on Sept. 21.
This is the fourth year the Chinese province has hosted the event, which targets Taiwanese businesses.
The ceremony also marked the launch of a new industrial park planned by DEM Inc. for the Chinese city, called "ChanCe Creative Center," which seeks to attract Taiwanese businesses in the design, television and film, and animation sectors.
Fenghua Mayor Gao Haomeng (???) said he was glad to see DEM Inc. help introduce innovation to the industrial park, which the city sees as an engine to drive the development of cultural and creative industries.
Set to open in 2018, the new industrial park covers an area of 8.19 hectares, while DEM Inc.'s Chinese headquarters will sit on a site of 5,000 square meters, according to local authorities.
Source: Focus Taiwan News Channel