Taipei-HTC Corp. (???), a smartphone vendor in Taiwan, was the only Taiwanese firm to rank among the top 100 most-loved brands in the world, according to NetBase, a global social analytics platform.
In the Top 100 Global Brand Love List for 2017, HTC took 44th place in the NetBase rankings.
In addition to the smartphone business, HTC entered the virtual reality arena by launching its first VR headset -- the HTC Vive -- in 2015 which went on sale in April 2016 in a bid to help the company offset the impact of stiff competition in the global phone market.
According to the methodology employed by NetBase, the company came up with the list based on brand conversations across the social web, inclusive of Twitter, Facebook, Instagram, Tumblr and millions of other sources during the one-year period from May 2016 through July 2017.
NetBase said it went through more than 367 million social media mentions during the period to rank the most-loved brands in a wide range of industries such as high-tech, consumer product, automotive, food/beverage, financial services and telecom services firms across the world.
NetBase said that the United States accounted for 63 percent of the 2017 most-loved brand list, followed by Japan with 12 percent and Germany with 8 percent.
The top five brands on the list were the U.S. firms Facebook, Amazon, eBay, Apple and Snap, according to NetBase.
Disney came in sixth, ahead of Pokemon Go, Etsy, Netflix and Sony, the list showed.
Lenovo Group, a leading Chinese PC brand, was the only Chinese firm to be included into the NetBase list, taking 76th position.
"Technology companies continue to dominate as the most loved brands, but what fascinates us are the brands that make their appearance on the list for the first time, like Tesla and Puma," Paige Leidig, chief marketing officer at NetBase, said in a statement.
"The brands are a good mix of young and mature companies and positive movement can be attributed to brands making strong connections with their customers and launching innovative social campaigns," Leidig said.
Source: Focus Taiwan News Channel