Taiwan-based smartphone vendor HTC Corp. (???) said on Thursday that its sales in September rose more than 40 percent from a month earlier with market analysts attributing the growth to the firm's efforts to promote its virtual reality headset and the launch of new phone models.
In a statement released after the local equity market closed, HTC said that its consolidated sales for September reached NT$9.33 billion (US$297 million), up 41.8 percent from the previous month. The September figure was also up 31.35 percent year-on-year.
Revenue for September was the highest this year and the highest since May 2015, when the smartphone brand's sales totaled NT$10.79 billion.
However, HTC's consolidated sales still fell 41.72 percent in the first nine months of this year, from a year earlier, to NT$55.91 billion, an indication of escalating competition in the global smartphone market.
Shares in HTC closed up 3.13 percent to close at NT$89.10 on the Taiwan Stock Exchange, outperforming the weighted index, which ended up only 0.13 percent on Thursday, as the market had widely expected the company to benefit from sales of its first VR headset -- the HTC Vive -- and newly launched smartphone models, such as the HTC One A9s, the HTC Desire 10 Lifestyle and the HTC Desire 10 Pro.
International business wires reported recently that HTC has sold about 140,000 Vive worldwide with about 40,000 units shipped in the past two months.
The Vive is one of HTC's gambits to diversify away from its core smartphone market, which is saturated and intensely competitive, in the hope of generating a new revenue stream to turn around its money-losing business.
The Vive was unveiled at the Mobile World Congress (MWC) show in March 2015 and went on sale around the world in April. HTC is gearing up to work with its partners on the development of more content for the Vive in a bid to boost consumer interest.
In addition to new smartphone models under the HTC brand, the Taiwanese firm has also been a contract maker of Google's latest phone models, which were unveiled earlier this week. The cooperation with Google is expected to further boost HTC's revenue down the road, analysts said.
In the third quarter, HTC's consolidated sales rose 17.86 percent quarter-on-quarter to NT$22.23 billion, company data showed.
HTC had previously said that it would strive to break even with its smartphone operations in the third quarter. In the first half of the year, HTC incurred NT$6.87 in losses per share.
Source: Focus Taiwan News Channel