The iPhone 7 was the best selling smartphone in Taiwan in October, a month after Apple launched the new phone in Taiwan's market, industry sources said Tuesday.
A total of 722,000 smartphones were sold in Taiwan in October, up 5 percent from a month earlier. About 150,000 units, or 20.8 percent of the total, were from the iPhone 7 series -- the 4.7-inch iPhone 7 and the 5.5-inch iPhone 7 Plus -- the sources said.
iPhone 7 sales got some help during the month when Samsung Electronics Co. of South Korea stopped production of its latest flagship model -- the Galaxy Note 7 -- due to a series of explosions in the global market, the sources said.
The iPhone 7 128G topped the individual model sales list in October, followed by the iPhone 7 Plus 128G, and the ZenFone 3 ZE552KL of PC brand Asustek Computer Inc., which moved into the smartphone market to diversify away from its core PC business, the sources said.
The 2016 edition of Samsung's Galaxy J7 came in fourth, followed by the Xperia XZ 64G from Japan's Sony Corp., the iPhone 7 32G, the ZenFone 3 ZE520KL, Taiwan-based HTC Corp. (???)'s Desire 728, Sony's Xperia XA 16G and Samsung's Galaxy S7 edge, the sources added.
The sources said Sony's efforts to penetrate the high-end smartphone market worldwide have paid off, helping the Xperia XZ line become the top seller in Taiwan's high-end Android camp.
Apple took a 28.2 percent share of Taiwan's smartphone market by volume in October, ahead of Samsung (15.5 percent), Asustek (14.9 percent), HTC (12.1 percent) and Sony (10.2 percent), according to the sources.
In terms of market share by sales value, Apple led the pack with a a 59.9 percent share in October because of the higher price tag of its phones, followed by Samsung (11.3 percent), Sony (10.4 percent), Asustek (6.4 percent) and HTC (5.6 percent), the sources said.
Source: Focus Taiwan News Channel