A number of items on McDonald's menu in Taiwan will become slightly pricier on Nov. 24, while a few items will become cheaper, the international fast food conglomerate announced Thursday.
The fast food chain made the announcement in a press release, citing the decision to change its prices as a result of its overall operating strategy.
The company said that with the exception of a few items, the prices of around 15 items on its main menu would be raised by NT$1-5 (US$0.03-0.17), with the prices of its value meals increasing by an average of 2.2 percent.
The prices of side orders to go with main menu items for combo-upgrades will remain the same.
Aside from the price increase of the main items, McDonald's also said that the prices of a number of sweets and beverages would also be increased by no more than NT$7.
A total of 14 sweets and beverages will be subject to price increases, while 15 items will remain at their current prices. Additionally, the prices of nine items will decrease.
Taking consumer preferences and market research into consideration, McDonald's will discontinue small-sized coffee as a drinks option for combo meals. However, customers will have the new option of getting a medium-sized Americano by adding NT$10.
Certain snacks such as chicken wings will also see a price increase, while snack items such as the 12-piece McNuggets and party sharing meal will no longer be available starting Nov. 24. Instead, new items such as the 30-piece McNuggets and a McCrispy and McNuggets sharing meal will be introduced as new options to customers.
While the price increase will go into effect officially at 12 a.m. on Nov. 24, McDonald's added that all value discounts, such as the chain's popular "1+1=50" NT$50 coin pairing and "Buy A get B Free" matching combo using the McDonald's value card would still be available to customers.
Source: Focus Taiwan News Channel