Fitbit, the largest wearable brand in the world, announced Tuesday that it has entered the Taiwan market, taking aim at local consumers who care about their health and try hard to keep fit.
U.S.-based Fitbit, well known for its wristband sports trackers, is set to introduce two of its popular devices -- the Fitbit Charge 2 and the Fitbit Flex 2 -- to Taiwan in late September and in October, respectively.
The wearable device vendor said the latest Fitbit Charge 2 is able to monitor the user's heart beat as with previous models but can also measure the user's maximum oxygen uptake as he or she is exercising, Fitbit said.
As for the Flex 2 model, Fitbit said, the device is waterproof and it is good for swimmers who want to measure their fitness, and the new version is about 30 percent smaller than previous models.
Fitbit's devices, to be distributed in Taiwan by Chicony Electronics Co. (????), will be available on online sale platforms Yahoo, PChome and momo and also displayed in brick-and-mortar retailers such as Tsann Kuen 3C outlets and Fnac outlets islandwide.
A recent report released by International Data Corp. showed that Fitbit sold 4.8 million wristband sports trackers in the first quarter of this year, accounting for 24.5 percent of the total, to take the first spot in the world's wearable device market.
Source: Focus Taiwan