Taipei--Revenue posted by PC vendors in the Taiwan market rose about 2 percent from a year earlier in the first half of this year on the back of rising popularity of gaming PCs with higher price tags, according to data released by German-based market information advisory firm GfK.
GfK said that PC sales value in the Taiwan market for the January-June period totaled NT$12.66 billion (US$419 million).
However, PC sales volume in Taiwan for the six-month period fell 5 percent from a year earlier to 511,000 units due to a continued decline in desktop PC shipments, the advisory firm said.
According to GfK, desktop PC sales volume has fallen almost 10 percent in the last two years, while notebook computers have appeared resilient, with sales volume dropping only about 1 percent.
Wang Jung-hsuan (???), an analyst with GfK, said that Taiwan's gaming PCs have been gaining popularity amid growing enthusiasm toward gaming competitions, which has boosted local PC consumption.
During the first half of this year, the average selling price (ASP) for PCs in the Taiwan market was on the rise, with ASP for notebook computers rising to NT$25,000 from the NT$24,000 seen over the same period of last year, GfK said.
As for desktop PCs, the ASP rose to NT$18,000 from less than NT$17,000 seen two years earlier, GfK said.
Wang said that since international brands rushed to launch ultra-thin notebooks in 2015, such models have seen sales increasing. In the first half of this year, models less than 2 centimeters thick with a weight of less than 2 kilograms accounted for a 34 percent share of the total PC market in Taiwan, she said.
The analyst said that after highly efficient PC models hit the market at the end of 2014 amid the growing popularity of gaming, both desktop and notebook models have been growing strongly.
Wang said that highly efficient PCs made up an almost 20 percent share of the total PC market at the end of June.
Source: Focus Taiwan News Channel