Bangkok, May 20 – In the case of the Progressive Party and the Chart Pattana Kla Party It is another form of political communication in which party supporters participate in decision-making. until it can make changes to the decision of the party

Mr. Pongthip Thesaphu, Crisis Communication Specialist Give interviews on cases where political party supporters are involved in decision-making. until it can make changes to the decision of the party It is a new thing in Thai politics. But in today’s online world, this story is not new. Because Thai people have almost 100% access to the internet and we use social media on mobile phones very high. And there is a technology that we will read online quickly in real time, so the person who sends the message We are able to know exactly what the target audience thinks. At the same time, what we send to the people sent to the party is faster, so it’s real-time. Makes you know immediately what the target audience likes or dislikes. in Thailand when there is an election Political parties are also using technology. Considered to be compatible with the era

Looking at another way The policy of the political party will be regarded as one of the products that the political party will export and sell to the target group. He should already know who his target audience is. More importantly, do you understand or know what kind of communication platform your target audience is on, such as Twitter, Facebook, Line? Therefore, is the content sent out by political parties correct to those target groups? Political parties must understand technology. target group first

Political parties such as the Progressive Party as the opposition party for a long time He went out to meet many people. He was able to collect whatever he wanted. what people like or dislike This is like a type of marketing information. Then came the policy form. So it hits the people’s hearts, so when we send out content Enough to satisfy the target audience I feel that we have answered the question. make people satisfied with the party Therefore, when the party does something wrong or disliked so feel the need to tell With real-time technology, you can tell right away, many people share it, it can go very quickly. .-Thai News Agency

Source: Thai News Agency