The latest video by popular Taiwanese singer Jolin Tsai (???) which addresses the issue of bullying has drawn criticism from the Taipei school where it was filmed.
The complaint was made on Sunday by Taipei Municipal Zhongshan Girls High School, one of the top high schools in Taipei, which said the MV -- which depicts bullying -- has damaged its reputation.
The controversial video was produced by Taipei-based X Entertainment for a new song, titled "Ego-holic," created by emerging pop music writer Starr Chen (???).
Jolin, one of the most popular singers in the country, was invited to sing the song in the MV, in which actresses wore Zhongshan Girls High School uniforms and played out a scene in which an obese student is bullied by classmates.
The video has been roundly condemned by alumni from Zhongshan Girls High School on Jolin's Facebook page. They demanded an apology.
The school issued a statement criticizing the MV for focusing on school violence and bullying.
"The scenes with actors dressed in Zhongshan Girls High School uniforms criticizing and bullying a fellow student would make anyone watching extremely uncomfortable."
"Excessive violent images can only have a negative effect, which can never be "packaged as 'innovative ideas,'" the statement said.
Schools are places of education where everything that can be done to fight bullying is done, it argued, "the media should be more socially responsible and refrain from targeting or making insinuations about schools."
The damage caused to the school's reputation by the MV is so blatant that it felt compelled to protest and express concern over the matter, Zhongshan Girls High School said. It demanded the video be withdrawn immediately and the production team make a public apology.
No statement was forthcoming from Jolin on the MV, but both X Entertainment and video director Hsieh Yu-en (???) have said they are sorry about the dispute.
Meanwhile, songwriter Starr Chen apologized to Jolin, her performers and fans for the controversy caused by his song.
In a Facebook post, Chen said he used Zhongshan Girls High uniforms to underscore the "realism" of bullying, stressing that the MV sought to shine a light on bullying in general and not point fingers at any one school.
As Chen failed to explain why he chose the school to portray this "realism," a teacher at the school surnamed Fu accused him of lacking empathy.
Although they are bullying the school, they refuse to acknowledge it, said Fu. "Why did they use Zhongshang Girls High as the backdrop? Have they ever felt as though they were being bullied?
"Lacking empathy is a character trait of bullies," said Fu, reminding the public that bullying occurs when onlookers think it is not serious or blame the victim.
"0nly by showing our empathy toward people around us can we call genuine attention to campus bullying," said the teacher.
Source: Focus Taiwan News Channel