Taipei--A Singapore Airlines official said Wednesday that the airline is expecting better performance in Taiwan in 2017 after a sales drop last year due partly to a shrinking cross-Taiwan Strait market.
The huge drop in the number of Chinese tourists visiting Taiwan last year due to the cooling relations between the two sides has led to the market shrinkage, which in turn has stirred local carriers' interest in investing in Southeast Asia instead, said Nelson Low, general manager of Singapore Airlines' Taiwan office.
As the region is one of the core markets for Singapore Airlines, the increasing competition from more flights provided by carriers such as China Airlines and EVA Airways has made a tough market for the carrier, he explained in a press conference.
However, as the airline has "digested the disadvantages," the situation should be better for Singapore Airlines this year.
"I think we have bottomed out," Low said, adding that relatively high fuel prices could make its competitors reluctant to launch new routes in the region.
In addition, as Singapore Airlines is celebrating its 50th year of operation in Taiwan in 2017, more promotional campaigns will take place, he said.
For instance, it will offer discount air tickets from Taiwan to destinations including Singapore, Australia and Sri Lanka, according to Low.
There will also be a lucky draw event in the Taipei Main Station between March 31 and April 3 to boost the airline's brand image, with winners given free Taoyuan-Singapore flights, he said.
Source: Focus Taiwan News Channel