Taiwan leads Greater China in mobile shopping growth: survey

Taipei--Taiwan saw the biggest growth in Greater China in terms of the number of people shopping via smartphones, according to the results of the latest survey on mobile shopping conducted by MasterCard.

The survey reveals that 51.2 percent of consumers in Taiwan had made a purchase using their smartphone in the three months preceding the survey, up 4.6 percent from last year, the biggest growth in the region.

In the Asia-Pacific region, Indians top the list with 75.8 percent of respondents using their smartphones to shop in the three-month period, followed by Chinese consumers at 71.4 percent and Thai respondents at 64.9 percent.

The top three items bought through mobile phones in Taiwan are cosmetics and skin-care products (28.3 percent), clothing and fashion accessories (25.9 percent), and coupons from discount sites (24.3 percent).

Also, according to MasterCard's 2017 consumer report, consumers are increasingly embracing mobile shopping, with about 80 percent of consumers reporting using the technology during the shopping process, such as smartphone apps for price checks and shopping, said Eva Chen, head of MasterCard Taiwan.

Source: Focus Taiwan News Channel