Singapore, Taiwan is hoping to draw more Muslim tourists from the Middle East after its tourism bureau forged a strategic partnership with the Emirates Airlines to promote itself as a major tourist destination.
The Taiwan Tourism Bureau's Singapore office, which is responsible for promoting Taiwan in the Middle East, clinched the partnership at the four-day Arabian Travel Market (ATM) travel fair that opened in Dubai on Sunday.
At the ribbon cutting ceremony for the Taiwan pavilion, Trust Lin director of the Singapore office, and Badr Abbas, a senior vice president for Far East operations at Emirates, signed their names to a giant boarding pass, signaling the beginning of their strategic partnership.
Emirates will make Taiwan its "focused tourist destination" to lure more tourists from the Middle East to visit Taiwan through a series of promotional activities, Lin told CNA on Monday.
Dubai is a very suitable place to promote Taiwan because of the high spending power of its residents, he said.
Taiwan's efforts to develop the Middle East tourism market and create a Muslim-friendly environment in recent years has paid off, as Taiwan was ranked third most attractive non-OIC (Organization of Islamic Cooperation) destination in the 2019 Global Muslim Travel Index (GMTI), according to the Tourism Bureau.
Source: Focus Taiwan News Channel