Department of Intellectual Property moving forward to drive the economy Registration of a new geographical indication (GI) "Thong Pha Phum Durian", good quality product clear identity from Kanchanaburi Emphasizes deliciousness that hits the hearts of Thais and foreigners. Create a reputation and income for the province and farmers in the area over 300 million baht per year.

Mr. Wuttikrai Leeveeraphan, Director-General of the Department of Intellectual Property said that The Department of Intellectual Property has announced the registration of a new GI product, "Thong Pha Phum Durian", a good quality product. The identity is clear in the production area of Kanchanaburi province. Build reputation and income for farmers and communities in the area. As well as providing protection and adding value to the products, the department will continue to promote the establishment of a product quality control system. to build consumer confidence and continually expanding marketing channels

"Thong Pha Phum Durian", a new GI product of Kanchanaburi province. Another product that creates pride and generates a lot of income for farmers in the area. “Thong Pha Phum Durian” is a Monthong durian that grows in the area along the Tanaosri mountain range. which has many important rivers The weather is hot during the day and cool at night. making the soil in that area a laterite soil sandy loam soil can drain easily makes durian roots able to hunt for food well and get full nutrients from the soil With this geographical location, Thong Pha Phum durian grows well. It has a clear identity, a beautiful elliptical shape, a thin skin, and a sweet, oily taste. Thick, creamy-yellow flesh, shiny, crispy skin, few fibers, and no pungent odor. It is another popular product. from Thai and foreign consumers famous until now widely known which can create a reputation and income for Kanchanaburi Province and farmers in the area with stability and sustainability total value over 300 million baht per year

However, at present, the Department of Intellectual Property has registered 189 Thai GI products covering all provinces across the country. and will continue to push for GI product registration To elevate local products to be known both at home and abroad. Including organizing events to promote and expand all forms of marketing channels.

The Department of Intellectual Property invites everyone to follow the news and movements. And join to support GI product entrepreneurs at Facebook Page: GI Thailand or call the hotline 1368.

Source: Thai News Agency