The Department of Intellectual Property has pushed “Sang Yod Muang Phatthalung Rice” and “Jasmine Rice, Thung Kula Rong Hai” are registered as GI in Malaysia. Create opportunities to export Thai rice Create added value and income for Thai farmers Ready to support the government’s soft power policy Continue to support Thailand as the center of food in the world.

Mr. Naphinthorn Srisangphan, Deputy Minister of Commerce, revealed that the government has an important policy to strengthen Thailand’s soft power level. GI products are one of the products that have identity and have the potential to compete on the world stage. The Ministry of Commerce has therefore assigned the Department of Intellectual Property to expedite the promotion of Thai GI products in all dimensions, especially in applying for Protection abroad To expand the market and increase product value Most recently on September 26, 2023, the Malaysian Intellectual Property Office (MyIPO) announced the GI registration of “Sang Yod Muang Phatthalung Rice” and “Thung Kula Rong Hai Jasmine Rice” in Malaysia.

Currently, there are 8 Thai GI products registered abroad, covering more than 30 countries, including 1) Thung Kula Ronghai Jasmine Rice in the European Union, China, Malaysia, and Indonesia. 2) Sangyod Muang Phatthalung Rice in the European Union, Malaysia, and Indonesia. 3 ) Doi Chang coffee in the European Union and Japan 4) Doi Tung coffee in the European Union, Japan and Cambodia 5) Isaan traditional Thai silk in Vietnam 6) Lamphun Yok Dok silk in India and Indonesia 7) Phetchabun sweet tamarind in China and Vietnam and 8) Golden-fleshed dried longan from Lamphun in Vietnam, with Siam Pak Phanang Ruby Pomelo, another product that Malaysia is considering.

Malaysians consume rice as their main food. They like to eat the Nasi Lemak menu, which is rice cooked with coconut milk and pandan leaves. Eat with curry and various side dishes. Malaysia therefore imports more than 30 percent of rice from abroad to meet domestic consumption needs. Thai rice is popular in Malaysia. In 2022, Thailand exports rice to Malaysia worth more than 3,200 million baht.

“Thung Kula Rong Hai Jasmine Rice” is grown during the rice season on the Thung Kula Rong Hai area. With the area being a large pan basin, the soil is sandy loam with low fertility, drought and salinity in the soil. As a result, the rice becomes stressed and secretes aromatic substances. Therefore, the rice has a more natural aroma than rice from other sources. It has long, slender rice grains. Rice grains are clear and tough. When cooked, they are fragrant and soft. There is a total production of over 24,500 tons of Jasmine rice at Thung Kula Rong Hai in 5 provinces/year. The average price is 55 baht per kilogram, generating income of over 266 million baht/year.

For “Sang Yod Muang Phatthalung Rice” grown in Phatthalung Province. which is a wide plain Suitable for growing rice There is a source of water from Songkhla Lake. and there is an accumulation of sediments Makes Sangyod rice have good quality small, slender rice grains Soft, brown rice is red to dark red in color. Khao San has a unique white color with a hint of pinkish red. There is a production of Sangyod rice in Phatthalung of 8,000 tons/year, generating income of over 104 million baht/year. Department of Intellectual Property Still continuing to promote Thai GI products, registering GIs abroad continuously to create trade opportunities for GI entrepreneurs, create income for the community and income to drive Thailand’s grassroots economy sustainably. .

Source: Thai News Agency