Bangkok, TMB Thanachart (TTB) moves forward with its 2024 personal banking strategic plan, focusing on expanding its customer base and delivering better products and experiences. By raising the level of service by using Digital and Data Innovation to understand customers at a personal level. For a better financial life in every dimensionMr. Thakorn Piyaphan, General Manager TMB Thanachart revealed that TTB is committed to developing products and services. To continuously deliver a better financial life to customers at every stage of life, especially the 4 main customer groups that the bank specializes in under the Ecosystem Play concept, namely people with cars, people with homes, salaried employees, and wealth customers with the ttb app. touch is the main platform for connecting solutions and benefits from the bank's leading partners. To deliver financial experiences at a personal level or Segment-of-One to customers, resulting in the past year Both deposit, loan, investment and insurance product groups h ave continued to grow. In 2024, TTB is moving forward with the LEAD the CHANGE for Financial Well-being of Retail Customers strategy, taking the lead in building strength in financial products that support Let customers be smart about saving, smart about spending, and knowledgeable about borrowing. Ready to invest for the future and has peace of mind protection Therefore, we aim to develop solutions that meet our needs. Meet the needs of customer groups and use Digital and Data Innovation to develop better services. Expanding the customer base and delivering products for a better financial life in all 4 dimensionsSmart to save and spend amidst the challenge of competition regarding deposits and rising interest rates. TTB is ready to meet customer needs with a variety of deposit products. Covers all savings needs, including TTB accounts, quick interest, fixed deposit accounts with higher interest and faster. You can withdraw the interest first. No need to wait until maturity, ME Save account, digital deposit for savings, no need to make regular deposits. Giving interest up to 2.2% and the foreign currency deposit account in USD receiving interest up to 5.25% and a group of 3 types of debit card products to choose from according to each person's lifestyle. The ttb all free digital card is suitable for people who like to spend online. Recently, the bank has launched the ttb all free Olympic Games Paris 2024 card as a Limited Edition for those who focus on using the card to buy things. But do not withdraw money/hold cash and the ttb all free card that presses, transfers, pays, tops up for free. Every card is free of FX Rate fee of 2.5% and does not charge a baht currency conversion fee or DCC of 1%.Knowledgeable about borrowing. from chronic economic problems As a result, last year in Thailand there were more people with overdue debt between 1-3 months and more people defaulting on debt payments. TTB continues to develop financial solutions that help relieve debt burdens in a comprehensive manner, including person al loan product groups, home loan product groups, car loans, and credit cards. In addition, the bank is also concerned about the debt problems of Thai people. Especially the group of salaried employees It has been piloted to enhance Financial Literacy knowledge through a debt relief program for TTB employees. By having bank employees take a financial health check test. Take an online course and found a debt relief coach for sustainable debt resolution And this year, the said program will be expanded to be in line with the Bank of Thailand's measures to provide responsible and fair lending (Responsible Lending) to Thai people throughout the country.Investment for the future from the current economic situation Affects investment confidence TTB therefore emphasizes products that aim to preserve principal and reduce risk, such as index linked notes as an alternative for investors seeking higher returns. Along with protecting the principal at the same time Helps expand financial wealth by last year TTB has been successful in passing on wealth to the Wealth customer group, with new customers in the AUM group of 30 million baht and above. The number of employees increased by more than 1,100 and AUM increased by 6%. The bank has also organized a Private Banking team of investment experts to improve service levels. along with adding benefits to expand this customer base Through the ttb reserve credit card, including moving forward to target Wealth customers who have children and grandchildren studying abroad. and focus on delivering Wellness Solutions for sustainable investmentPeace of mind protection TTB joins forces with leading partners in life insurance and insurance. By focusing on offering health insurance that meets needs Including blanket insurance @BDMS, TTB Flexi Life Protect (Unit Link), TTB Global Index life insurance, Principal Protect 15/5 Plus and offering solutions. Comprehensive car insurance Including EV car insurance, car parts insurance, motor warranties, including increasing the convenience of pur chasing insurance through the ttb touch app and through ttb broker.Using Digital and Data Innovation to develop better services TTB aims to provide services as well. Digital-First Experience by offering a convenient and comprehensive transaction experience through the ttb touch app and Data Analytics, analyzing data along with using AI Engine to better understand customer behavior. Able to present products, services and deliver experiences that meet the needs of the individual. Ready to raise the level of safety in use And this year, the ttb touch app also has new features that have been gradually released to meet the needs of Ecosystem Play customers throughout the year. Currently, there are 10% more monthly active users on the ttb touch app than last year. Similarly, transactions on the ttb touch app increased by 33 %.TTB is confident that from this strategy the bank is committed to developing better products and services for customers in all aspects. along with bringing digital solutions to meet custom er needs for a better experience than before As a result, in 2024, various products in all groups will be able to grow as planned. and makes TTB still the bank that customers choose to use. Like and spread the word Be a part of helping to improve the financial lives of Thai people. Both today and in the future.Source: Thai News Agency