Taipei: When Thai pop star Krissanapoom Pibulsonggram released his new music video for the single "No Pacer" on YouTube, it was Taiwanese director Pinbo Huang who orchestrated the visual masterpiece.
According to Focus Taiwan, Huang's signature video colorization and editing style are prominently featured in the video, which showcases Pibulsonggram-known to fans as Jaylerr and JJ-singing, dancing, and acting. This collaboration has struck a chord with Jaylerr's audience, amassing over a million views since its release. Huang shared insights into his experience working with the 19-year-old Thai artist in an interview with CNA, discussing the development of the video and his observations of Thailand's entertainment industry compared to Taiwan's.
The collaboration came about after Huang filmed a music video in Thailand with a Taiwanese boy band, catching Jaylerr's attention. "They were the ones who contacted us over social media with a proposal to work together," Huang revealed. The Thai music company sought to infuse creativity through a foreign perspective, which led them to Huang.
Huang's extensive experience in international production, including projects in Thailand, Cambodia, Vietnam, and Japan, has equipped him with a broad understanding of varying entertainment industries. He was notably impressed with the professionalism and organization within Thailand's entertainment sector, highlighting their precise time management and swift post-production processes.
In contrast, Huang pointed out that Taiwan's production process often lacks organization, with individuals frequently multitasking, leading to inefficiencies. He also noted the significant interaction between Thai artists and fans, a factor boosting the country's pop music and film industries. Thailand's entertainment sophistication is comparable to South Korea's trainee system, while Taiwan's smaller market results in a more dispersed audience and lesser resource investment.
Despite these challenges, Taiwanese creators maintain an edge in creativity and narrative innovation. Huang's opportunity to direct a music video for a Thai artist underscores the international demand for Taiwanese creativity, affirming the unique cultural contributions Taiwanese creators continue to make globally.
